And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR.
[…]
This is an awful lot of effort and attention in order to brief what I’m guessing is a list of a dozen or two writers and journalists. It’s Phil Schiller, spending an entire week on the East Coast, repeating this presentation over and over to a series of audiences of one. There was no less effort put into the preparation of this presentation than there would have been if it had been the WWDC keynote address.
In moments like John Gruber describes it is crystal clear how very different Apple is compared to other tech companies. And how much more intelligent.
A strong team of people, living their products is the key driver for (Apple’s) incredible success. Against all odds and naysayers they established an ever-growing base of longterm customers with deep-rooting confidence in their favorite company. Apple still is a phenomenon and will be for a very long time.
One can not copy the DNA of a company – something I experience every day.